Agenda-Setting

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Abstract Why do humans deal with certain problems and ignore others? Why does politics address certain issues and neglect others? Why do certain subjects suddenly become irrelevant after having been the focus of public discussion? The concept of ‘agenda setting’ provides answers to these questions. It insinuates that the topics the mass media covers and the way it deals with them determine which problems a society chooses to tackle.

The new edition of this volume, which has been updated and expanded, provides a concise and easily readable introduction to the theoretical foundations, methodological approaches, empirical findings and social repercussions of the mass media engaging in agenda setting. It discusses the strengths and weaknesses of this approach as well as its future development. It also describes related approaches, such as priming and framing, and categorises them in the context of agenda setting research.

This book can be used as a textbook for students or as introductory reading for practitioners in the field of communication and all other readers who are interested in this subject.