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Lasserre

Global Strategic Management

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4th ed. 2018 2017. Buch. xl, 492 S.: 148 Farbabbildungen, 148 Farbtabellen, Bibliographien. Softcover
PALGRAVE ISBN 978-1-137-58458-8
Format (B x L): 19,3 x 26 cm
In englischer Sprache
Thoroughly revised and updated, this fourth edition of Lasserre’s popular textbook is a user-friendly introduction to planning and making decisions for businesses on a global scale. The numerous case studies and examples feature established multinational companies and SMEs still developing their international presence.

Global Strategic Management blends academic rigor and a practical approach in a comprehensive guide to understanding strategic management in a global environment. Written by a world-renowned professor of strategy and international business, this new edition confirmsGlobal Strategic Management as one of the most accessible, engaging texts on the market, one which students enjoy and find easy to learn from.
This fully-updated fourth edition includes: - New and expanded coverage of BRICs, ‘born global’ firms, Corporate Social Responsibility and the underground economy 

- More on e-business and the internet in global business

- A new video feature with business leaders explaining the practical implications and implementation of issues covered in the text

- Genuinely global scope and approach: over 60 mini-cases and examples cover emerging economies in Africa, Latin America and the Far East as well as established firms worldwide

- Perfect balance between theory and the real world of business: numerous up-to-date examples illustrate principles and support learning throughout

- Concluding long case study, tying together learning points from preceding chapters in an up-to-date, practical example

The strong pedagogical framework from the previous edition remains, including:

- Learning objectives

- Mini cases, with questions, and shorter examples

- Summary and key points

- Learning assignments

- Key words and glossary

- References and further reading, including links to useful websites

Philippe Lasserre is Emeritus Professor of Strategy and Asian Business at INSEAD, Singapore. He is an established authority in global business and strategy, with over forty years’ experience in teaching, research and consulting in strategic management and international business. He has authored many books in these areas, and held visiting professorships in Singapore, China, the US and Australia.

Please visit the companion website at www.palgravehighered.com/lasserre-gsm-4e for resources including self-assessment questions, mini-case and learning assignment answers, PowerPoint presentations, and useful weblinks, plus new video interviews with leading business people across the world.
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Webcode: beck-shop.de/bvbxfo
Truly Global Lasserre stands out as it is not US-centric, looking at the integration of a company in several countries, rather than a western company entering an international market; there is especially strong coverage of BRICs, Europe and the Far EastAuthor Reputation Philippe Lasserre has an excellent international reputation, as does INSEAD, where he is Emeritus Professor of Strategy and Asian Business – lecturers and students can trust the content is written with authorityRigour Academically rigorous but easy to understand so suitable for a wide audience; Lasserre uses language which is accessible for ESL studentsTheory v Practical Application Perfect balance between theory and the real world of business: numerous up-to-date examples, mini cases and longer cases to ensure flexible teaching optionsNew Content More up-to-date with increased coverage on ethics and sustainability and the environment, plus sections on Web 2.0 and social networkingPedagogy New end of chapter cases to reinforce global issues which focus on both multinational corporations and emerging economiesOnline Resources A new array of lecturer resources including a comprehensive lecturer manual containing guideline answers to all case study questions, teaching notes and answers to student learning assignments, as well as PowerPoint slides and a testbank: these will all facilitate teaching